This was a redesign project for a long-time client, a niche travel agency located in Malibu, California. The lead-generation website features small-ship adventure cruise vacations, targeting retirees and affluent professionals. Continue Reading »
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Sunstone Tours & Cruises
Malibu Garden Club
This project was not so much a redesign as a refresh of the site’s current design. The original design was flat & dated. The initial view of the site was a Flash-based animation, followed by a redirect to the About page which contained information on the organization, PDF newsletters and the club’s board members, not hardly the primary interest when the club’s goal was to promote activities, events and membership. Continue Reading »
User Experience Deliverables – CampodonicoDesign.com
Status: Ongoing (2011)
Information Architecture
This is a personal website for an architecture/designer in the San Francisco Bay area. The goal is to create a site which promotes his style of architecture and furniture design to affluent clients and potential employers. While the discovery and planning of the site has been lead by Dennis Deacon, the actual design based from the planning deliverables will be created by the client.
Wireframes
Homepage Wireframe
Architecture Listing Wireframe
Architecture Listing Wireframe (Expanded)
Furniture Listing Wireframe
Project Wireframe
Blog Listing Wireframe
About Page Wireframe
Contact Page Wireframe
Client Log-in Page Wireframe
User Experience Deliverables – Finished Edge
Status: Project on Hold
Information Architecture
This project was for a small business client that provides remodeling and refinishing services for home owners. The emphasis was to show the results of the refurbishing service provided, through the use of imagery. Sections of the site were dedicated to showing off photos from past projects, including the Before & After section and the Samples section, which provides examples of the various services and techniques. Secondary was the “story” behind each project presented.
Page-Level Wireframes
Home Page Wireframe
Sectional Page Wireframe
Content Page Wireframe
Gallery Page Wireframe
Samples Page Wireframe
Design Mock-ups
Initial Design v1.0
Approved Design by Client v2.0
User Experience Deliverables – Badgerland
Website: Badgerland Products
Project Information: http://www.dennisdeacon.com/portfolio/blp-labels/
Date: February 2010
Information Architecture
This representation of the Badgerland Products website was an iteration that included the online store for purchasing custom prinnted label online. The online store portion was partially developed, but later scraped due to budgetary issues.
Page-Level Wireframes
Homepage Wireframe
Homepage (with menu drop-down) Wireframe
Print Services Listing Wireframe
Print Products Category Listing Wireframe
Print Products Listing Wireframe
Print Product Detail Wireframe
Content Page Wireframe
Storefront Wireframe
Store Product Category Wireframe
Store Product Listing Wireframe
Store Product Detail Wireframe
BLP Labels
This website redesign project was referred by my web design partner. A printing business has an existing site, which was outdated and not representing the company’s products and services. We worked with the client to examine their competition and agree upon an information architecture that would provide results. After creating wireframes that represented the content for each page type, my partner designed the website in Illustrator. I built the approved design on the WordPress CMS platform, using a web standards-based approach. Future phases will include eCommerce features to purchase products online.
Highlights
About the site
- WordPress-based website
- Completed January 2010
Work performed
- Web Design & Development
- Information Architecture, Wireframes
- WordPress Theme Development
- Search Engine Optimization (SEO)
Technologies Used
- (X)HTML
- CSS
- PHP
- JavaScript
- WordPress
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3
Lindblad Alaska
Lindblad Alaska is a standards-based, lead-generation, travel-related microsite designed for an existing client and developed on a WordPress CMS. Much of the look n’ feel was derived from existing branding from travel supplier print material. I participated in the end-to-end design & development of the website. Continue Reading »
TrubyLaw
This web design project was for a business lawyer client in Los Angeles, California. The project involved information architecture, wireframes and Photoshop design mock-ups. The site was then built on the WordPress CMS platform leveraging a web standards approach. It encompasses the clients need to communicate that their legal services provide direction.
Highlights
About the site
- WordPress, standards-based website
- Completed December 2009
Work performed
- Web Design & Development
- WordPress Theme Development
- Search Engine Optimization (SEO)
Technologies Used
- (X)HTML
- CSS
- PHP
- JavaScript
- WordPress
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3
The Galapagos Islands
The Galapagos Islands is a standards-based, lead-generation, travel-related microsite designed for an existing client and developed on a WordPress CMS. Much of the look n’ feel was derived from existing branding from travel supplier print material. The site leverages Cufon, a font-replacement technology, that allowed me to target the well-established supplier branding. As the Galapagos Islands are a unique destination, fun for adults and children, I thought it would be fun to have a blue-footed booby simply hanging around the site.
Highlights
About the site
- Microsite designed for an existing client.
- Completed December 2009
Work performed
- Web Design & Development
- Flash animation creation
- Search Engine Optimization (SEO)
- WordPress Theme Development
Technologies Used
- (X)HTML
- CSS
- PHP
- JavaScript
- Flash
- WordPress
- Cufón – Fast text replacement
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3
- Adobe Flash CS3
Smiles by Design
The client, who created the initial 10-year old website using Frontpage, was my dentist at the time. For many years, I commented on how I could freshen up the look of his website while increasing the chance the site would rank better on the search engines. After several off and on discussions over a period of years, he finally decided to take me on. After an audit of the current sites’s content and a redesign of the site’s information architecture, we wireframed and mocked-up the website. After a change in overall direction (from general to more cosmetic dentistry), I delivered the final standards-based site. The site marked a milestone as my first WordPress-based site.
Highlights
About the site
- Completed August 2009
- Redesign of established, website for Chicago dental practice.
Work performed
- Web Design & Development
- Flash animation creation
- Search Engine Optimization (SEO)
- WordPress Theme Development
- Information Architecture, Wireframes
Technologies Used
- (X)HTML
- CSS
- PHP
- JavaScript
- Flash
- WordPress
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3
- Adobe Flash CS3
Jean-Jacques Bernard Furniture Studio
The client had an existing table-based website which was designed by the hosting company. In two years, the client had never received any leads from the website. Desperate to increase business, Jean-Jacques was referred to me to redesign the website, making it more effective. The redesigned website incorporated a web standards-based approach with search engine optimization in mind, while increasing the amount of targeted, persausive textual content on the site. Since the website redesign, the client has received a huge increase in leads that have turned into prospective clients.
Highlights
About the site
- Completed June 2009
Work performed
- Logo Design
- Web Design
- Search Engine Optimization (SEO)
Technologies Used
- (X)HTML
- CSS
- JavaScript
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3
- Adobe Flash CS3
Second City Scooters
The client contacted my web design partner requesting a redesign of a site who’s business they purchased. The old site had a grunge, retro feel to it, and didn’t match the new owner’s fun retro tone they wanted to achieve. As this was a seasonal business and the season fast approaching, we worked with the business owner to determine the information architecture and design elements while also researching the target audience. My partner came up with the fantastic masthead and we collaborated on the remainder of the design.
The client was very happy with the results, and has reminded us of that fact from time to time when a customer stops by the store and mentions the website. Very kool.
Highlights
About the site
- Completed May 2009
- Redesign of existing website.
Work performed
- Logo Design
- Web Design
- Search Engine Optimization (SEO)
- Social Media Marketing
Technologies Used
- (X)HTML
- CSS
- JavaScript
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3
- Abobe Illustrator CS3
Cruise West Alaska
Cruise West Alaska is a lead generating microsite for a travel agency which specializes in small ship cruises. It was my first web standards-based website and has been quite effective for the business.
Highlights
About the site
- Completed 2008
- Microsite; supplier and destination focused
Work performed
- Web Design & Development
- Flash Video processing
- Search Engine Optimization (SEO)
Technologies Used
- (X)HTML
- CSS
- JavaScript
- Flash Video
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3
- Adobe Flash CS3