This was a redesign project for a long-time client, a niche travel agency located in Malibu, California. The lead-generation website features small-ship adventure cruise vacations, targeting retirees and affluent professionals.
This project was not so much a redesign as a refresh of the site’s current design. The original design was flat & dated. The initial view of the site was a Flash-based animation, followed by a redirect to the About page which contained information on the organization, PDF newsletters and the club’s board members, not hardly the primary interest when the club’s goal was to promote activities, events and membership.
Well, the planets all lined up again. Which meant, my intent to redesign my personal website had to be placed on hold. Yet, moving off of a web host and getting things updated took precedence. So with that, here’s the latest website redesign.
It’s based on the wpFolio WordPress theme, with just a few customizations. I need to make more, but it’ll have to wait until time allows.
Stay tuned, more fun on the way.