This project was not so much a redesign as a refresh of the site’s current design. The original design was flat & dated. The initial view of the site was a Flash-based animation, followed by a redirect to the About page which contained information on the organization, PDF newsletters and the club’s board members, not hardly the primary interest when the club’s goal was to promote activities, events and membership.
Prior to the club’s annual garden tour, I took the opportunity to freshen the look of the site, reorganize the content to better align it with the club’s goals and overhauling the site’s code to make it web standards-based. Additionally, several eCommerce widgets were added to sell garden tour tickets, club memberships and advertising online. The site has been a success, driving more ticket sales, more memberships and more interest in the club overall.
Highlights
About the site
- Static, Web-Standards-based website
- Completed May 2010
Work performed
- Web Design & Development
- Search Engine Optimization (SEO)
Technologies Used
- (X)HTML
- CSS
- JavaScript
Applications / Tools Used
- Adobe Dreamweaver CS3
- Adobe Photoshop CS3