Google recent released a change to its search engine results page. While the change is subtle, one of the new features is a handy, easy to access tool for performing keyword research for optimizing your web site for the search engines.
Search engine optimization is an ongoing task that covers a variety of aspects of your website. One item of note is the relevancy of your landing pages. I’m not referring to search engine ranking, but meeting the expectation of site visitors when they first arrive on your site.
Here’s an exercise that can improve your website’s landing pages. The article assumes you have your site hooked up to Google Analytics. If not, stop reading, register the site and install the code.