This was a redesign project for a long-time client, a niche travel agency located in Malibu, California. The lead-generation website features small-ship adventure cruise vacations, targeting retirees and affluent professionals.
This project was not so much a redesign as a refresh of the site’s current design. The original design was flat & dated. The initial view of the site was a Flash-based animation, followed by a redirect to the About page which contained information on the organization, PDF newsletters and the club’s board members, not hardly the primary interest when