Dennis Deacon

Overview

Web professional with a breath of work in effective user experience, web design, web development, Internet marketing, enterprise search and content management in environments ranging from corporate Fortune 500 enterprises to small businesses.

Summary

User experience specialist

• 2 years leveraging user experience methodologies, including user research and user testing
• 2 years creating user experience deliverables, including information architecture, wireframes

Web designer and developer

• 17 years visual web design and hand coding HTML / XHTML
• 12 years hand coding CSS and creating visual designs in Photoshop
• 3 years working with content management systems and fundamental experience with JavaScript, jQuery, Adobe Flash & Illustrator
• 2 years styling ASP.NET & JSP applications with HTML / CSS

Internet marketing specialist

• 6 years search engine optimization within a web site design work-flow
• 4 years experience creating HTML email campaigns
• 3 years analyzing web analytics reports to track results, opportunities and performing A/B split testing to improve expected results
• 2 years experience social media marketing

Enterprise content and search specialist

• 5 years content presentation and delivery
• 3 years enterprise search operations and strategy
• Team winner Intranet Design Annual 2007 – Nielsen Norman Group

Web-industry evangelist and mentor

• Presents at conferences and meetups on web design, development, search and intranet best practices
• Assistant organizer of the Chicago Web Professionals meetup; initiated web designer mentorship series

Experience

Front-end Web Developer, United Airlines, Contractor

June 2010 – Present, Chicago, IL

• Member of 15-person team responsible for the redesign of United’s MileagePlus booking engine, leveraging Java Server Pages (JSP) using HTML and CSS
• Assisted with rebranding of Continental.com; textual content using ASP.NET, HTML and CSS
• Interfaced with Vignette content management system to display standards-based content
• Ensured pixel-perfect results and cross-browser compatibility, both visually and functionally
• Resolve defects in a timely manner leveraging Hewlett-Packard’s Quality Center.
• Provide guidance on standards, best practices and performance optimization.

Web Designer & Internet Marketing Specialist, Consultant

September 1994 – Present, Vernon Hills, IL

• Provide end-to-end web design and development services, delivering effective web presences, both static and content management-based websites, for small businesses, positively impacting their bottom line. Client listing found on online portfolio
• Perform user experience research, develop information architectures and create web page wireframes
• Improve search engine visibility via search engine optimization practices
• Design and implement HTML email campaigns to meet email marketing objectives
• Track usage, trends and conversions via web analytic software
• Manage social media marketing activities to produce leads and brand awareness

Search Product Manager, JPMorgan Chase

September 2005 – December 2007, Chicago, IL

• Responsible for the strategy and tactical operations of enterprise search products
• Managed Google Enterprise Search appliance implementation, operation and customization
• Managed enterprise online employee directory application, including implementing mobile version
• Managed and provided training for targeted email application used by non-technical internal audience
• Managed projects to enhance usability and productivity gains
• Implemented web analytics to report of product return of investment (ROI)
• Consulted on search best practices to improve organic search relevancy

Web Site Administrator, Bank One

February 1999 – September 2005, Chicago, IL

• Designed effective internal online communications for presentation on company’s enterprise intranet
• Managed and administered Google search appliance for internal content retrieval
• Consulted with 300+ intranet site producers on online strategy and online presentation best practices
• Managed beta implementation of SharePoint document management and collaborative system
• Remained current with web best practices in information design, usability and online experience

IT Training Administrator, First Chicago NBD

July 1996 – February 1999, Chicago, IL

• Initiated and led movement to utilize intranet for decentralized, effective corporate online training programs
• Designed and managed department intranet training web site
• Conducted internal market research for program promotion, enhancement and ROI

Vernon Hills, IL 60061
312.523.1116
dennis@dennisdeacon.com

More Information
dennisdeacon.com
linkedin.com/in/dennisdeacon

Download this Resume

Talents
User experience methodologies
Standards-based web design
Micro site design
Landing page design
Email marketing campaigns
Search engine optimization (SEO)
Search engine marketing
Social media marketing
Content management systems (CMS)

Tools
Adobe Dreamweaver
Eclipse / Aptana
Visual Studio
Axure
Adobe Photoshop
Adobe Flash
Adobe Illustrator
Constant Contact
Google Analytics
Omniture Site Catalyst
Web Trends

Technologies
HTML / HTML5 / XHTML
CSS / CSS3
JavaScript/jQuery
Flash