Dennis Deacon

Summary

User experience specialist

• 2 years leveraging user experience methodologies, including user research and user testing
• 2 years creating user experience deliverables, including information architecture, wireframes

Web designer and developer

• 18 years visual web design and hand coding HTML / XHTML
• 12 years hand coding CSS and creating visual designs in Photoshop
• 3 years working with content management systems and fundamental experience with JavaScript, jQuery, Adobe Flash & Illustrator
• 2 years styling ASP.NET & JSP applications with HTML / CSS

Internet marketing specialist

• 6 years search engine optimization within a web site design work-flow
• 4 years experience creating HTML email campaigns
• 3 years analyzing web analytics reports to track results, opportunities and performing A/B split testing to improve expected results
• 2 years experience social media marketing

Enterprise content and search specialist

• 5 years content presentation and delivery
• 3 years enterprise search operations and strategy
• Team winner Intranet Design Annual 2007 – Nielsen Norman Group

Web-industry evangelist and mentor

• Presents at conferences and meetups on web design, development, search and intranet best practices
• Previous assistant organizer of the Chicago Web Professionals meetup; initiated web designer mentorship series

Experience

Front-end Web Developer, United Airlines, Contractor

June 2010 – April 2012, Chicago, IL

• Member of 15-person team responsible for the redesign of United’s MileagePlus booking engine, using HTML and CSS
• Assisted with rebranding of Continental.com; textual content using HTML and CSS
• Interfaced with Vignette content management system to display standards-based content
• Ensured pixel-perfect results and cross-browser compatibility, both visually and functionally
• Resolved defects in a timely manner leveraging Hewlett-Packard’s Quality Center.
• Provided guidance on standards, best practices and performance optimization.

Web Designer & Internet Marketing Specialist, Consultant

September 1994 – Present, Vernon Hills, IL

• Provide end-to-end web design and development services, delivering effective web presences, both static and content management-based websites, for small businesses, positively impacting their bottom line. Client listing found on online portfolio
• Perform user experience research, develop information architectures and create web page wireframes
• Improve search engine visibility via search engine optimization practices
• Design and implement HTML email campaigns to meet email marketing objectives
• Track usage, trends and conversions via web analytic software
• Manage social media marketing activities to produce leads and brand awareness

Search Product Manager, JPMorgan Chase

September 2005 – December 2007, Chicago, IL

• Responsible for the strategy and tactical operations of enterprise search products
• Managed Google Enterprise Search appliance implementation, operation and customization
• Managed enterprise online employee directory application, including implementing mobile version
• Managed and provided training for targeted email application used by non-technical internal audience
• Managed projects to enhance usability and productivity gains
• Implemented web analytics to report of product return of investment (ROI)
• Consulted on search best practices to improve organic search relevancy

Web Site Administrator, Bank One

February 1999 – September 2005, Chicago, IL

• Designed effective internal online communications for presentation on company’s enterprise intranet
• Managed and administered Google search appliance for internal content retrieval
• Consulted with 300+ intranet site producers on online strategy and online presentation best practices
• Managed beta implementation of SharePoint document management and collaborative system
• Remained current with web best practices in information design, usability and online experience

IT Training Administrator, First Chicago NBD

July 1996 – February 1999, Chicago, IL

• Initiated and led movement to utilize intranet for decentralized, effective corporate online training programs
• Designed and managed department intranet training web site
• Conducted internal market research for program promotion, enhancement and ROI

Vernon Hills, IL 60061
312.523.1116
dennis@dennisdeacon.com

More Information
dennisdeacon.com
linkedin.com/in/dennisdeacon

Download this Resume

Talents
User experience methodologies
Standards-based web design
Micro site design
Landing page design
Email marketing campaigns
Search engine optimization (SEO)
Search engine marketing
Social media marketing
Content management systems (CMS)

Tools
Adobe Dreamweaver
Eclipse / Aptana
Visual Studio
Adobe Photoshop
Adobe Flash
Adobe Illustrator
Axure
Balsamiq
Constant Contact
Google Analytics
Omniture Site Catalyst
Web Trends

Technologies
HTML / HTML5 / XHTML
CSS / CSS3
JavaScript/jQuery
Flash