Delving into a Website the Wrong Way
— “Put the cart before the horse.”
Why do website owner’s do this? All the time? They come up with a great website element or feature. Then, they build the site around it. But they forget the primary reason for the site. The goal. Increase sales. Sell books. Increase downloads of brochures. They’ll all agree that these are the reasons they wanted a website in the first place.
Then why is the goofy menu, or the tacky videos the focus?